Starting a product review blog is a great way to share your thoughts and opinions on the products you love (or dislike) with the world. Not only can it be fun and rewarding, but it can also be a great way to make some extra money on the side.

This guide will show you how to start a product review blog from start to finish, including how to choose a niche, set up your blog, and start writing dominating reviews that people can’t help but read.

What Is a Product Review Blog?

Before diving into how to start a product review blog, let’s first define what one is. A product review blog is a blog that focuses on reviewing products, it's that simple. This can be anything from books and movies to electronics and kitchen appliances. The sky's the limit when it comes to choosing a niche for your product review blog.

Steps on how to start a product review blog

Now that we've covered the basics, let's move on to the steps you need to take in order to start your own product review blog.

1. Choose a Niche for Your Product Review Blog

Choosing a niche is one of the most important steps when starting any type of blog. It's especially important for a product review blog because you'll be focused on writing about that niche exclusively. This can be anything from tech gadgets to beauty products and everything in between. Here's a great example of a tech gadget product review blog.

Product review blogs generally follow one of two formats:

  • A blog that reviews a variety of products from different niches
  • A blog that focuses on reviewing products from a single niche

There are pros and cons to both approaches. If you choose to review products from a variety of niches, you’ll have a wider audience but less chance of becoming an expert in any one niche. If

you choose to focus on a single niche, you’ll be able to build up a dedicated following of readers who are interested in that particular topic but your audience will be smaller.

The best approach is to choose a niche that you’re passionate about. This way, writing reviews will be more enjoyable and you’ll be more likely to stick with it in the long run.

Once you’ve chosen a niche, it’s time to set up your blog.

2. Set Up Your Blog

There are a few different ways you can set up your blog. The most popular option is to use a content management system (CMS) like WordPress and Wix. These platforms make it easy to create and manage your blog without any prior experience or technical know-how.

A mac desktop with a blog showing
Example Blog

If you’re not interested in using a website builder like wix, you can also set up your blog using a web hosting service like Fastcomet, infact we have a great review for Fastcomet if you want to check it out. This will require a bit more technical know-how but it’s still relatively easy to do.

Once you’ve chosen a platform, it’s time to choose a domain name and design your blog. Your domain name should be related to the niche you’ve chosen for your product review blog. For example, if your review blog is going to be focused on tech gadgets, you could use a domain name like “”.

As for design, there are a few different ways you can go about it. You can hire a professional designer to create a custom theme for your blog or you can choose from a selection of pre-made themes. If you’re on a budget, there are also a number of free themes available.

3. Start Writing Product Reviews

Now that your blog is set up, it’s time to start writing reviews. When writing a review, there are a few key elements you should always include:

  • A brief overview of the product
  • Your thoughts and opinions on the product
  • Pros and cons of the product
  • Whether or not you would recommend the product

It’s also a good idea to include photos and videos along with your review. This will help readers get a better sense of the product and how it works.

When writing your reviews, it’s important to be honest, and unbiased. Don’t be afraid to point out the flaws of a product as well as the positives. Readers will appreciate your candor and it will make your reviews more credible.

4. Promote Your Blog

Once you’ve started writing reviews, it’s time to start promoting your blog. There are a number of different ways you can do this:

  • Social media: Share your reviews on social media platforms like Facebook, Twitter, and Instagram. When using social media, focus on one or two platforms and build up a following on those platforms before moving on to others.
  • Email marketing: Send out regular email newsletters featuring your latest reviews. This is a great way to keep readers updated on new content and drive traffic back to your blog. Did you know that over 70% of internet users say they actively look at their email every day?
  • Paid advertising: Invest in paid advertising to reach a wider audience. Platforms like Google AdWords and Facebook Ads can be effective for driving traffic to your blog. Just be sure to set a budget and track your results so you know what’s working and what isn’t.
  • Guest blogging: Write guest posts on other blogs in your niche. This is a great way to get exposure to new readers and build up your audience. Just be sure to only guest post on high-quality blogs that are relevant to your niche.

5. Monetize Your Blog

There are a few different ways you can monetize your blog. The most common method is through advertising, either through traditional ad networks like Google AdSense or through sponsorships and affiliate marketing.

Another way to monetize your blog is by selling digital products like e-books, courses, and templates. If you have a large audience, this can be a great way to generate additional revenue.

Finally, you can also monetize your blog by offering consulting services or coaching programs. This is a great option if you have expertise in a particular area and want to share your knowledge with others.

Final Thoughts

In 2022, product reviews are more important than ever before. Thanks to the internet, consumers can easily find out everything they need to know about a product before they make a purchase. If you’re thinking about starting a product review blog, now is the time to do it. With a little effort and preparation, you can quickly get your product review blog up and running.

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